"I do believe that, if people are coming here for art, and they’re going to get it not only on canvas and sculpture, but also on singing and instruments, I mean that’s a great weekend isn’t it?" "We’ll work, and make sure that everything is smooth," he said. Zier said he had no discussions with Virginia MOCA about the dates for the music festival, but he is sensitive to residents' concerns. "The weekend of the largest running annual oceanfront event that’s already bringing 200,000 to 250,000 visitors here, $15 million in economic impact, rates for hotels are already 30 to 40 percent higher, I’m not sure the public wants that type of enhancement," Virginia Beach city council member Chris Taylor said. "Increased prices may impede artists from participating in the show." "The artists benefit from a wide variety of hotel room rates," Virginia MOCA Vice Chair Bruce Berlin said. Other residents, including those affiliated with the Virginia Museum of Contemporary Art (MOCA), and council members had mixed feelings about the music festival being held on the same days as this year's Boardwalk Art Show. The amended location would be north of 15th Street. The ordinance passed in a 7-4 vote Tuesday night, with an amendment to change the location which was originally supposed to be around 31st Street. "It gives a lot of things to do for the tourists that come into town." It gives local people things to do," Limbach added. "I like the idea that the city is pumping money into the city, bringing in tourists," Bettencourt said. Some Virginia Beach residents, like Natalie Bettencourt and John Limbach, are excited about the thought of another music festival coming to the Oceanfront this year, especially after 'Something in the Water' and 'Beach It! Country Music Festival.' The announcement of artists would coincide with the announcement of the festivalĪudacy Virginia will provide a $1.5 million dollar marketing and promotional campaign to support the festival, according to Duhaney. Previously, City Manager Patrick Duhaney told News 3 the festival would provide genres of pop and rock to draw people from across the Mid-Atlantic, but potential artists that could perform have not been released. "It will be family, it will be adult, it will be somewhat in the rock/pop genre," Zier said. Zier said the goal is to hopefully attract about 10,000-12,000 people a night at the festival. However, he said Audacy Virginia is in negotiations and talking with artists. News 3 asked about any artists confirmed to play at this festival, but Zier couldn't speak to any groups performing. So, we’d thought we’d give something for people to look forward to." "October, it is the month that has the least rain. "Our original vision was to make it a Mid-Atlantic destination," Zier said. Zier confirmed the festival, as of now, is named the "VAgabond Beach Festival," but he said the name could slightly change. "We’re working hard to bring the right acts to Virginia Beach," Audacy Virginia President Bennett Zier told News 3 in an exclusive interview Tuesday night.
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